Senior Editor
Sarah Mitchell
Senior Editor — Operations & Insurance Desk
About this desk
Sarah leads Roof Manager's Operations & Insurance Desk, covering business workflows, sales pipelines, and insurance claim documentation for roofing contractors. Her work focuses on the operational side of the trade — how contractors quote, schedule, supplement, and collect — and on the documentation standards that hold up under adjuster review.
Articles published under this byline are reviewed against the same standard as the rest of the Roof Manager editorial output: every claim verified against a primary source, every limitation disclosed, every code reference dated.
Areas of expertise
Roofing CRM workflows
Sales pipeline management
Insurance claim documentation
Xactimate line items
Supplement documentation
Adjuster communication
Door-to-door canvassing
Contractor business operations
Job costing & invoicing
Storm response operations
Editorial policy
- Every measurement claim is verified against the live Roof Manager engine or an authoritative data source (NOAA, Environment and Climate Change Canada, state/provincial building authority).
- Pricing claims are dated and re-verified quarterly. Historic pricing references include a year.
- Building code references cite the adopted code name and edition (e.g. NBC 2020, IRC 2021, FBC 8th Edition).
- Articles are signed as the Editorial Team when authored by more than one contributor, and by an individual team member when otherwise.
- Updates are logged — the "Updated" date appears in each article's byline whenever post-publication corrections or amendments are made.