Instant Estimator
Instant Roof Estimator for Roofing ContractorsPut a price on your website before the first call.
Roof Manager Instant Estimator is a branded estimate page for roofing contractors in the US and Canada: a homeowner opens your link, pins their roof on a satellite map and sees a Good / Better / Best price range built from your rates, and the lead lands in your Roof Manager CRM. It is a $149 CAD a month add-on with a 14-day free trial; the CRM and your first 2 roof reports are free.
Book an Instant Estimator Demo$149 CAD/mo add-on · 14-day free trialUpdated
1Homeowner · your link
- Your detailsSample Homeowner · 555-0142
- Your questionsInsurance claim? Yes · Roof age? ~20 yrs
- Pin the roofSample address
Estimate · ≈1,322 sq ft
- Good$5,700–$7,400
- Better$7,300–$9,400
- Best$9,200–$11,900
2You · Roof Manager
New lead Instant Estimator
- Homeowner
- Sample Homeowner
- Phone
- 555-0142
- sample@example.com
- Address
- Sample address
- Roof size
- ≈1,322 sq ft
- Ranges shown
- Good$5,700–$7,400Better$7,300–$9,400Best$9,200–$11,900
Their answers4 questions
- Is this an insurance claim?Yes
- How old is the roof?About 20 years
- When do you need this done?Within a month
- Anything else we should know?Two skylights
Try the real estimator.
This is the same page a homeowner gets from your link, running on a demo account. Pin a roof and read the estimate it hands back.
- No account neededOpen it and use it — no Roof Manager signup. Like a homeowner form, the demo asks for a name, phone and email before it shows a price.
- Demo pricingThe demo runs on example rates for “Your Roofing Co.”. On your account it uses yours.
- Real measurementType any real US or Canadian address: the satellite roof measurement is the live product. It usually takes about a minute.
You can explore without creating an account. If you enter contact details, Roof Manager may record them as a demo lead and our sales team may follow up. No contractor receives them.
The dashed slots on the finished estimate — your logo, your company name, your phone, your prices — fill in from your account the moment you set it up.
How does an instant roof estimator work?
Six steps from a homeowner’s click to a job on your board. The first four happen on the homeowner’s phone, without you.
-
- Your website
- Google & Meta ads
- Google Business Profile
- Social bios
- QR code
01You
Share one link
Your estimator has its own link. Put it anywhere a homeowner finds you.
-
- Full name
- Phone
- Insurance claim?Yes · No
02Homeowner
Answers your questions
Name, phone and email — each on or off — plus any questions you add.
-
03Homeowner
Pins the property
They confirm the exact house on a satellite map. Roof Manager measures the roof footprint from satellite data and adjusts for the pitch they pick.
-
- Good$5,700–$7,400
- Better$7,300–$9,400
- Best$9,200–$11,900
04Homeowner
Sees your price range
Good / Better / Best, each a range, calculated from your rates.
-
New lead
Sample Homeowner≈1,322 sq ft · Good / Better / Best ranges · 4 answers05You
Receive the lead
It lands in Roof Manager with the address, roof size, their answers and the Good / Better / Best ranges they saw — plus an email alert.
-
- Customer
- Report
- Proposal
- Job
06You
Move toward the job
From the customer record: order the full roof report, build the proposal from it, and run the job in Roof Manager.
Ask what matters before you call.
The form is yours. Switch name, phone and email on or off, add up to 7 questions of your own, and choose whether the homeowner fills it in before or after seeing the price.
- Short answer, long answer, or pick-from-a-list questions
- Make any question required or optional
- Every answer arrives with the lead and in your new-lead email
The questions shown are examples — none are fixed. You write your own.
Your estimator form
- Full nameBuilt-in
- PhoneBuilt-in
- EmailBuilt-in
- Is this an insurance claim?Your question
- How old is the roof?Your question
- When do you need this done?Your question
- Anything else we should know?Your question
- Material preference?Your question · off
Show the formBefore the priceAfter the price
Sample Homeowner Instant Estimator
Their answers4 questions
- Is this an insurance claim?Yes
- How old is the roof?About 20 years
- When do you need this done?Within a month
- Anything else we should know?Two skylights
Illustration with demo data: in Roof Manager each answer is listed with the lead under your own question wording.
Your pricing. Your margins. Your estimate.
You set a rate for Good, Better and Best — per square or per square foot. Every estimate uses the rates you save. Roof Manager measures the roof; your rates decide the price.
- Roof footprintfrom satellite data at the pinned address
- × pitchthe homeowner picks flat, low, average, steep or very steep
- + 10% wasteadded to the measured area
- × your ratefor each tier, shown to the homeowner as a range around the result
Your ratesExample starting rates — not a pricing recommendation
- $/ square
- $/ square
- $/ square
Example estimate for the sample roof ≈1,322 sq ft · average pitch
- Good$5,700–$7,400
- Better$7,300–$9,400
- Best$9,200–$11,900
Type your own rates — this is a demo, nothing is saved. A new estimator starts on these starting rates and warns you until you save your own.
What does the homeowner see, and what do you receive?
Your roof estimate
Sample address
≈1,322 sq ft roof
- Good$5,700–$7,400
- Better$7,300–$9,400
- Best$9,200–$11,900
Save as PDFEmail me a copy
Powered by Roof Manager
The homeowner sees
- Your branded estimator: your logo, company name, colours and phone
- Their own property, confirmed on a satellite map
- A roof size for their house
- A Good / Better / Best price range from your rates
- An estimate they can save as a PDF or email to themselves
Illustration with demo data and demo rates.
You receive
- Their contact details — the fields you ask for
- The property address
- The roof size
- The answers to your custom questions
- The Good / Better / Best ranges they were shown
- A lead record in Roof Manager, plus an email alert
New lead Instant Estimator
- Homeowner
- Sample Homeowner
- Address
- Sample address
- Roof size
- ≈1,322 sq ft
- Ranges shown
- Good$5,700–$7,400Better$7,300–$9,400Best$9,200–$11,900
- Their answers
- 4 of your questions
Illustration with demo data.
Is an instant estimate the same as a roof measurement report?
No. The estimator gets the homeowner to raise their hand. The roof measurement report is what you order when you need the real numbers.
| Question | Instant Estimator | Roof Measurement Report |
|---|---|---|
| Who uses it | The homeowner, on your website or ad | You, when you are ready to quote |
| What it gives | A Good / Better / Best price range | Detailed measurements, roof diagram and material quantities |
| What it is for | Getting the lead and setting expectations | Building an exact proposal |
| Priced by | Your rates × the satellite roof size and chosen pitch | You, from the measured report |
| How you pay | $149 CAD/mo add-on, no per-estimate fee | Per report — see pricing |
From instant estimate to a real job.
Instant Estimator is the front door of Roof Manager, not a separate widget. Each estimate lands on your Leads board; when the homeowner leaves contact details it also creates their customer record, which is where the report, proposal and job begin. There is no single button that does all of it — each step is yours to take.
- 01 Instant estimate The homeowner sees your Good / Better / Best ranges.
- 02 Lead On your Leads board with their answers and the ranges they saw. Roofing CRM and lead board →
- 03 Customer record Created when the homeowner leaves contact details. The next steps start here.
- 04 Full roof report Order the measurement report for that customer when you are ready to quote. Roof measurement reports →
- 05 Proposal “Build from Report” fills it in from the measurements.
- 06 Job Schedule, invoice and get paid. The Roof Manager platform →
How do I add it to my website, ads and social bios?
Set your rates and your questions once in Roof Manager, then share your link. Two ways to get there:
Do it yourself
Copy the link. Paste it.
- 01Set your Good / Better / Best rates, logo and questions.
- 02Copy your estimator link from Roof Manager.
- 03Paste it into a website button, an ad’s landing page or a social profile — or print the QR code Roof Manager makes for it.
We help you
Book a call.
We walk you through it on a screen share:
- Your Good / Better / Best rates
- Your logo, colours and phone number
- Your questions, and before or after the price
- Where to put the link: website, ads, profiles, QR code
Which websites and builders does it work with?
It is a link, not an embed. Nothing is installed on your site — no plugin, no code, no access to your hosting — so it works anywhere you can add a link.
- Wix
- Squarespace
- WordPress
- GoDaddy
- Webflow
- Shopify
- Custom HTML
- Google Business Profile
- Facebook & Instagram bios
- Email signature
- QR code
What does Instant Estimator cost?
Simple monthly pricing. No per-estimate fee. One link you can share anywhere.
Instant Estimator is an add-on to your Roof Manager account. See every plan on the Roof Manager pricing page.
Instant Estimator
$149CAD / month
≈ $104 USD / month · USD shown for convenience; billing is in CAD.
14-day free trial · card required · month to month · no setup fee
- No per-estimate fee — fair use up to 150 estimates a day per link
- Custom questions on your form
- Your logo, colours and phone on the estimator
- Satellite roof measurement built in
- Good / Better / Best from your rates
- Every estimate lands in Roof Manager as a lead
- Email alert for each new lead
First subscription only. Cancel before day 14 and you are not charged; access ends when you cancel.
Instant roof estimator prices compared
Roof Manager Instant Estimator is $149 CAD a month (about $104 USD) with no setup fee and a 14-day free trial. As each company published its price (checked October 9, 2026): Roofr's Instant Estimator is $149 USD a month, or $125 a month billed yearly; Instant Roofer's website calculator comes in its $199-a-month AI Tool Bundle; Roofle RoofQuote PRO is $350 a month plus a $2,000 setup fee.
| Estimator | Per month | Setup fee | Install |
|---|---|---|---|
| Roof Manager Instant Estimator | $149 CAD (≈ $104 USD) | None | Link |
| Roofr Instant Estimator | $149 USD, or $125 billed yearly | None | Link |
| Instant Roofer website calculator | $199 (AI Tool Bundle) | None | Embed |
| Roofle RoofQuote PRO | $350 | $2,000 | Embed |
Monthly price as each company publishes it, checked . Instant Roofer and Roofle print “$” without a currency.
How they differ beyond price: Instant roof estimators for roofing websites, compared.
Instant Estimator questions, answered.
More in the Roof Manager FAQ. Reviews from roofers on Trustpilot.
What is Roof Manager Instant Estimator?
Roof Manager Instant Estimator is a branded estimate page for roofing contractors in the US and Canada: a homeowner opens your link, pins their roof on a satellite map and sees a Good / Better / Best price range built from your rates, and the lead lands in your Roof Manager CRM. It is a $149 CAD a month add-on with a 14-day free trial; the CRM and your first 2 roof reports are free.
How does an instant roof estimator work?
Roof Manager measures the roof footprint from satellite data at the address the homeowner pins, adjusts it for the pitch they choose and a 10% waste allowance, then multiplies it by your Good, Better and Best rates. The homeowner sees a price range for each tier, not a single number; measuring usually takes about a minute. If a roof cannot be measured from satellite imagery, the homeowner is told you will follow up with a quote, and the lead still reaches you.
Does the homeowner get a full roof report?
No. The homeowner gets a ballpark price range. A roof measurement report is a separate product you order when you need the detailed measurements and diagram, usually after the homeowner has called.
Who sets the roofing prices?
You do. You enter your rate for each tier, per square or per square foot, and every estimate uses the rates you save. A new estimator starts on placeholder rates and shows you a warning until you save your own, so set them before you share the link.
Can I customize the questions?
Yes. You can switch the name, phone and email fields on or off, make them optional and reorder them, and add up to 7 questions of your own, such as insurance claim, roof age or timeline. The address is always asked. You also choose whether the form comes before or after the price.
Does it work on my existing website?
Yes. It is a link, not an embed, so it works anywhere you can add a link: a button on any website builder, a Google Business Profile, a social bio, an email signature or a QR code. Nothing is installed on your site.
Do I need a developer?
No. You copy your estimator link from Roof Manager and paste it into a button or link; Roof Manager also makes a QR code for it. If you would rather not do it yourself, book a call and we will walk you through it.
What information do I receive with the lead?
The name, phone and email the homeowner entered (whichever fields you ask for), the property address, the roof size and pitch, the answers to your questions and the Good / Better / Best ranges they were shown. It arrives on your Leads board in Roof Manager and as an email alert to you.
How much does Instant Estimator cost?
$149 CAD a month (about $104 USD; billing is in CAD). There is no per-estimate fee: estimates are unlimited, with a fair-use limit of 150 a day per link. Month to month, no setup fee.
How does the price compare with Roofr, Instant Roofer and Roofle?
Roof Manager Instant Estimator is $149 CAD a month (about $104 USD) with no setup fee and a 14-day free trial. As each company published its price (checked October 9, 2026): Roofr's Instant Estimator is $149 USD a month, or $125 a month billed yearly; Instant Roofer's website calculator comes in its $199-a-month AI Tool Bundle; Roofle RoofQuote PRO is $350 a month plus a $2,000 setup fee.
Is there a free trial?
Yes, 14 days on your first subscription. A card is required to start it. Cancel before the trial ends and you are not charged; access ends when you cancel.
What happens after an estimate becomes a lead?
It sits on your Leads board, where you move it from new to contacted, appointment, quoted, and won or lost, and you get an email alert. When the homeowner left contact details, Roof Manager also creates their customer record. From there you order the full roof measurement report, build a proposal from it, and schedule and invoice the job. Each of those is a step you take; none happens automatically.
Does the homeowner see Roof Manager branding?
The page carries your company name, logo, colours and phone number. A small “Powered by Roof Manager” line appears in the footer.
Can I use it with Google Ads or Meta ads?
Yes. Use your estimator link as the landing page of a Google or Meta ad, the same way you would use a page on your website, and every estimate from the ad lands in Roof Manager. You can add your own Meta Pixel to the estimator page; conversion tracking for your own Google Ads account is not built in yet.
Put your price in front of the next homeowner.
See it work first
Run the real estimator on any address. No signup, nothing sent anywhere.
Try It Live — No SignupStart with your own rates
14 days free, then $149 CAD a month. Set your prices, copy your link, share it.
Start 14-Day Free TrialPrefer a walkthrough? Book an Instant Estimator demo, or email sales@roofmanager.ca.